Whilst women have always been instrumental in both coffee production and farm administration, it is more commonly men who are the registered landowners and therefore the named producers. Ester Serrano, and many women like her, are beginning to subvert this tradition. Ester aquired her farm in 1999, but it wasn't until 2014 that she began the plantation of 4,000 Caturra and Lempira varietals. She quickly realised the potential of the farm to produce quality coffee for the speciality market. In 2019 Ester and her family undertook the planting of an additinoal 13,000 Parainema trees which has further elevated the quality of the coffee, and of course her yields! This particular varietal is resistant to coffee leaf rust disease, and the cherry fruits closer to the ground making hand harvesting more comfortable.